Srishti Arora
I turn complex ideas into content that moves brands forward.
Hello! I'm a content and marketing strategist with 8+ years of experience building brand narratives, thought leadership, digital campaigns, social strategy, and content engines across technology, AI, SaaS, and healthcare. I've worked across the funnel, from defining what a brand should say and how it should say it to rolling up my sleeves and making sure the work actually gets done.
And if you're wondering how I work: think strategist, operate like a worker bee.
Since August 2025 I've worked for myself out of Jersey City. For Nee's Physical Therapy I built the website, run the social channels, and produce short-form video.
Before that, content marketing manager at Spire.AI, leading a team of four. Organic engagement rose 40%, inbound leads 15%, and I ghostwrote the CEO's thought leadership. Earlier, four and a half years at Shiprocket in New Delhi, where I built the content function from scratch and grew organic traffic 500%.
What I've published
Open the library →Where I've done it
Full library →Four places, what the job actually involved, and what it produced.
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Independently published work
All essays →Essays on LinkedIn and Medium, written outside client work. Each one takes a position on how B2B content is planned and produced.